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Friday Roundup: All Shell Meme Edition (Submit your own!)
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Friday Roundup: All Shell Meme Edition (Submit your own!)

OK, so I use “Friday Roundup” as an opportunity to share everything you (and we) couldn’t write about over the past week. But today’s edition is fully dedicated to Shell (Oil).

As a marketing guru/Social Media queen for a heavily-regulated industry, I have NO idea what crack Shell’s execs were smoking in order to pass this idea… They started a “Let’s Go Arctic!” campaign to get people pumped about drilling in the Arctic. Yet the spoofs of the campaign are INCREDIBLE, and every graphic created is very publicly accessible from Shell’s website.  Instead of promotion, they’ve given ammo to those against their drill campaign: Just see the “popular” page filled mostly of anti-drill messages. I’m highlighting a few of my personal favs for “Shell Friday”:

I’d like to personally thank Andy for this one:

stop drilling in the arctic made popular by memes

This anonymous creator doesn’t have much faith in diamonds, either:

Genius Shell Oil Drill Campaigns

Alex has taken opportune shots at the ‘oasis’ Shell is trying to paint:

Shell's genius marketing campaign has gone horribly

HA! My thoughts ex-actly… Thanks for creating Will!

Create your own meme does chaos for Shell Oil marketing campaign

Tom’s thinking of the long-term, unlike Shell:

shell oil memes from their creative geniuses

I think Jay-Z would agree:

Shell Oil marketing mayhem with their Drill Arctic Campaign

And of course, I had to include a few I created:

Shell meme marketing campaign explodes

Call me maybe - Shell Oil Campaign

Readers, feel free to submit your own on Shell’s website. Any that you share with us via email, Facebook or Twitter we will retweet/share on Facebook!

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Julie Hancher is Editor-in-Chief of Green Philly, sharing her expertise of all things sustainable in the city of brotherly love. She enjoys long walks in the park with local beer and greening her travels, cooking & cat, Sir Floofus Drake. View all posts by Julie Hancher

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