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Sharing the Rough documents the never-before captured journey of a colored gemstone as it travels from mine to market, while also sensitively exploring the challenges and opportunities of an emerging mining economy in East Africa. The film focuses on ethics, responsibility, transparency… and looks into the lives of all of the people that are positively impacted when we purchase colored gemstones from this area. We partner with a non-profit organization (The Devon Foundation), and work together to donate proceeds from the film to help support both a Maasai primary school (featured in the film), as well as a gemological school (also featured in the film).
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