3,771 is not the number of murals in Philly or the amount of visitors that Reading Terminal gets a day. It’s the number of plastic bottles that apparel brand United By Blue pulled from the Schuylkill River during our 2012 summer cleanups at Bartram’s Garden. If those same bottles were stacked end to end, they’d tower over the Comcast Center, or Philadelphia's tallest skyscraper.
So who is United By Blue? A group of caped crusaders ridding our rivers of litter in the dead of night? Not quite. United By Blue is an organic apparel brand that removes a pound of trash from oceans and waterways for every product sold. Translated? If you buy the softest, organic shirt you’ll ever feel, we roll up our sleeves. You buy an organic, waxed canvas bag for your next adventure; we’re out on the water. (Find out more about how you can help, after the jump!)